is a facilitated:

  • thinking

  • communicating

  • and problem solving technique

for organizations, teams and individuals.

The Lego Serious Play ® method is based on a set of fundamental beliefs about leadership and organizations:

Leaders don't have all the answers

Their succes is dependent on hearing all voices in the room.

People naturally want to contribute

This is a natural process. People want to be part of something bigger and take ownership.

We need sustainable information

Allowing each member to contribute and speak out is a more sustainable business model.

Collective intelligence is key

All too often, teams work sub-optimally, leaving team member knowledge untapped.

What you can't visualise, you can't understand

Visualizing the complex and adaptive relations of the world we live in is a key to smart solutions.

Use the lego serious play® method if it is important

that ... :


  • … everyone is able to contribute her or his knowledge and opinions on a level playing field

  • … meetings include honest dialog and collaborative communication

  • no one participant dominates at the expense of others

Use the lego serious play® method


  • … the subject is complex and multifaceted and there are no clear anwers

  • …there is a need to grasp the big picture, see connections and explore various options and solutions

  • … the participants are diverse

Use the lego serious play® method if it is important... :

  • to make decisions that everyone commits to and honors after the meeting even though she/he does not agree with them 100%


  • … that there are no excuses or lack of initiative because participants feel they were not heard or involved


  • … to give participants a common understanding and frame of reference


Hans Hoegaerts, Certified facilitator of LEGO® SERIOUS PLAY® method and materials

Since 2016

LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website